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Welcome to Jenni Dunman’s Brand Kit - your single source of truth for all things visual.
Here you’ll find logos, colour values, type styles, imagery guidance, and ready-to-use assets that keep the brand consistent across every touchpoint.
Share this link with your team, partners, designers, and event hosts so everyone works from the same files and rules.
If you’re new here, start with the Logo & Colour sections, then explore Templates for plug-and-play execution.
This space is living - we’ll update assets as the brand evolves. Save it, bookmark it, and build with confidence.
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<aside> <img src="/icons/drafts_lightgray.svg" alt="/icons/drafts_lightgray.svg" width="40px" /> The Brand
Full Brand Asset Suite:
Jenni Dunman Branding - Google Drive
Brand Guidelines:
Jenni Dunman - Brand Guidelines.pdf
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<aside> <img src="/icons/color-palette_lightgray.svg" alt="/icons/color-palette_lightgray.svg" width="40px" /> Colour Palette
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<aside> <img src="/icons/rename_lightgray.svg" alt="/icons/rename_lightgray.svg" width="40px" /> Typography
Your Primary Typeface is predominantly used for titles and headings.
Font Family: Ivy Mode
Font Style: Light
Font Spacing: Normal
Link To Buy Font:
IvyMode — a high-contrast sans serif from Ivy Foundry.
Important: Our primary typeface is a paid font. To use it, you (or your company) must buy your own license from the foundry, choosing the correct type for your usage (desktop, web, app, broadcast, etc.). Licenses are not transferable, and font files cannot be shared. If you’re a contractor or partner, please purchase your own license before use.
Your Secondary Typeface is predominantly used for paragraph text.
Font Family: Montserrat
Font Style:
(Body): Medium & Bold, Medium Italic & Semi-Bold Italic
(Sub-Headings): Semi-Bold
Font Spacing: (Body): Normal (Sub-Headings): CAPS & Kerning 200
Link To Download Font:
Your Accent Typeface is predominantly used as a subtle design feature.
Font Family: September Spirit
Font Style: Alt
Font Spacing: Normal
Link To Buy Font:
Important: Our accent typeface is a paid font. To use it, you (or your company) must buy your own license from the foundry, choosing the correct type for your usage (desktop, web, app, broadcast, etc.). Licenses are not transferable, and font files cannot be shared. If you’re a contractor or partner, please purchase your own license before use.
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<aside> <img src="/icons/attachment_lightgray.svg" alt="/icons/attachment_lightgray.svg" width="40px" /> Logo Suite
This is often the main logo your brand is recognised for. It will usually include your business name and your submark.
This is similar to the primary logo, and it has either your submark, or your sub-line (if you have one), or both! But it’s often positioned slightly differently to allow for positioning on different shapes.
These are the stripped back versions of your primary logo, and it will often just include the business name. It won’t have a sub-line or a submark.
This is just the image or icon associated with your brand. It wont have your business name or your sub-line. It’s often used for small areas.
Creative assets are the supporting design elements that echo your logo suite and visual identity. They add consistency and variety without repeating the same motifs, helping your brand look cohesive across every touchpoint.
Link to Logo Suite:
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<aside> <img src="/icons/attachment_lightgray.svg" alt="/icons/attachment_lightgray.svg" width="40px" /> Logo Suite - Auré Society
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<aside> <img src="/icons/paint-brush_lightgray.svg" alt="/icons/paint-brush_lightgray.svg" width="40px" /> Creative Assets
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Jenni Dunman & Auré Society Brand Guide Overview:
https://www.canva.com/design/DAG2JIX3JsU/EQMPsubXu4CRnLtGV58xbw/view?utm_content=DAG2JIX3JsU&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hfcb6b0b288